HealthSource RI How Rhode Islanders shop for insurance

Ask Rhode Islanders how they shop for health insurance

HealthSource RI, Rhode Island’s health insurance exchange, created new opportunities for Rhode Islanders to compare and purchase health insurance. To gauge the needs and preferences of HealthSource RI’s potential customers, The MHC group conducted and analyzed the results of 12 listening sessions with residents across the state.

Participants included farmers, artists, bus drivers, unemployed Rhode Islanders, nannies and college students.

HealthSource RI used the results of the listening sessions to shape outreach efforts, alter the design of its online application, and set priorities for future technology changes.


Rhode Island Hospital


Focus group design, recruitment, facilitation and analysis


Winter 2012-Spring 2013